The Brief

A Sussex based Leisure Club wanted help to create a short campaign to encourage people to become members.

The Solution

We suggested a paid for social media strategy. We researched the marketplace, then, using our specialist tools created a target market within a 10-mile radius of the club. We developed a series of online persuasive adverts that drove browsers to a landing page which showed great photographs of the facilities and encouraged people to visit the club where they would be given the opportunity of joining

The Result

By constantly monitoring the campaign we could increase engagement and optimise the adverting spend as the month progressed. The result was 188 new members which equated to over £72,000 worth of yearly revenue and ongoing revenue for subsequent years.

The cost of the campaign was a fraction of the revenue the campaign generated included online research, creatives, copywriting and campaign monitoring and optimisation.

We also provide the client with all their marketing requirements including website production, SEO, collateral, point of sale and branding.

If this local business was able to get more potential customers and reach new levels of success with a digital campaign, yours can too.

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