Customer acquisition for UK builders merchants and holiday parks.
We build and run specialist systems that acquire new trade account customers for builders merchants and generate home sales for holiday parks.Acquisition systems that compound.
Behind our systems is the same loop:
Target. Capture. Follow up. Compound.
Running every day. Learning every week. Compounding every month.
For a holiday park, that means a consistent flow of genuine holiday home sales enquiries.
For an independent builders merchant, it means a steady stream of new trade account requests.
When our systems run, new customers arrive.
The results behind our systems:
Hidden Valley
Holiday Home Sales · Wales
£1.4M
In holiday home sales delivered
5 yrs
Partnership length
Holiday Home Sales System
A five-year partnership delivering consistent enquiries for Hidden Valley, contributing to the park's strongest holiday home sales period on record.
Read the full case study →Cleveland Timber
Middlesbrough · Teesside
99
Trade applications in Month 1
23x
Increase vs baseline
Trade Account Engine
Adam Love and the Cleveland team received 99 trade account applications and opened 46 accounts in the first 30 days of the campaign.
Read the full case study →Everything required to turn attention into customers:
01
Target
Demand Generation
Facebook and Instagram campaigns shaped around the people most likely to become trade account customers or holiday home buyers.
02
Capture
Conversion Infrastructure
A dedicated landing page built around your business, your story, and your offer. Not a template.. built to convert the traffic each campaign sends.
03
Follow up
Lead Capture & Routing
Every enquiry hits your dashboard the moment it lands, routed to the right person on your team.. no missed leads, no messy handover, no delay.
04
Compound
Compounding Performance
Every campaign teaches the next. Winning creative, audience signals, and conversion data compound month over month.. so the system runs better than it did last quarter.
Four pillars. One compounding system.
Latest Posts:
How independent parks are selling lodges and holiday homes all year round.
Your best buyers aren't on your park this weekend, and they aren't searching Google either. They're at home, on their phone, half-thinking about ownership. See how 40+ UK parks reach those buyers on social, capture serious enquiries, and turn stock on the forecourt into confirmed sales.. in every season, not just summer.
See how it works
How independent merchants are systematically growing their trade account ledger.
Most builders merchant marketing focuses on brand awareness. This is about the only number that matters: approved trade accounts that place repeat orders. See how targeted advertising to tradespeople in your delivery radius turns applications into ledger growth.
See how it works
How we generated over £350,000 worth of sales for Little Lakes.
In 2024, Little Lakes Holiday Park partnered with Zen Marketing to transform their holiday home sales strategy. Through precisely targeted Facebook and Instagram campaigns, supported by optimized landing pages and automated inquiry tracking, we generated over £350,000 in sales—delivering a remarkable 20x return on investment. This case study details the strategies, tools, and insights that turned a clear vision into measurable results, showcasing the potential of tailored marketing for holiday parks across the UK.
How we generated £1.4m of holiday home sales revenue for a Holiday Park in Wales
Introduction At Zen Marketing, we specialise in driving exceptional results for holiday parks. In this case study we'll break down how we helped a Welsh holiday park achieve £1.4 million in sales through targeted digital marketing. Background: We began working with...
How Businesses Can Leverage Digital Marketing in 2019
This article will explain how marketing has changed dramatically over recent years and how companies can leverage and use the latest marketing methods to take their business to the next level. Authors Alan Foster With over 40 years experience of running marketing...
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