Do companies need a marketing strategy?

YES is the short answer, WHY? Then read on:

Most companies carry out their marketing activity on a piecemeal basis, and its not properly monitored. Some companies market themselves when they need work which is the worst time as they might start cut prices or take on clients not ideally suited to their business.

All marketing activity needs to show a good return on investment otherwise it’s not worth doing. Marketing needs to be carried out in a planned way, aimed at the right target market using the most persuasive messages. Most importantly the activity must be monitored and reviewed to ensure the maximum return is gained from the activity.