When someone looks at a piece of promotional design, whether it’s a brochure, leaflet, menu, newspaper ad or website they will quickly draw conclusions about the company, is this a company that I can trust and do business with.
Good design should convey the following:
- A clear set of Points of Difference, why your product is better than the competition (these can be described as USP’s, Unique Selling Points)
- The features and benefits of your product or service
- Information that is clear and easy to understand
- Design that is attractive and encourages the prospect to read on
Investing in good design can be one of the best investments a company can make. To find out more how good design can have an impact contact us today.
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