The Brief
A large building and property maintenance company wanted to advertise boiler services during the summer months to keep their operatives busy.
The Solution
We suggested using paid for social media and Google ads. A marketing plan was produced which identified monthly activity together with a pipeline showing engagement and sign ups. The pipeline would show the revenue created against the marketing spend.
The Result
A budget was agreed. The client was hoping for around 30 sign ups. Over a 3 month period we achieved 208 sign ups, over 30 of which joined the Best Options Plan showing a huge return on their marketing investment and making them stand out against other builders in Hastings.
We have been using AST to create our new website and increase awareness of the services we offer. We identified a shortfall in work for our heating engineers over the summer months when breakdowns are typically low.
AST recommended our first ever paid for advertising campaign on social media. The campaign was a huge success and proved to be our busiest summer period ever. Following the success of this campaign we have decided to increase our marketing spend and continue to use AST to help promote our business.
If this local business was able to get more potential customers and reach new levels of success with Facebook Ads, you can too!
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