The Brief

A successful building supplies company wanted to open a new superstore in East Sussex. The objective was to organise a successful opening day and open 10 trade accounts, followed by strong ongoing trade.

The Solution

A strategy was produced with incentives for trade sign ups and prizes to be won on the opening day. Media chosen included a social media campaign aimed at building companies within a 15-mile radius of the branch. Adverts were placed in the local press to attract the residential market. The social media campaign was monitored daily to ensure maximum engagement.

The Result

Although the targeted amount of trade sign ups was 10, the social media campaign attracted 155 trade applications, the average spend on these trade accounts will generate £150,000 in year one alone. On the opening day, the car park was full and the tills were ringing all day. The store has since steadily increased their monthly turnover and are comfortably ahead of their targets.