Growth Systems for UK Operators:
We build and run specialist systems that acquire customers for two verticals: Builders Merchants and Holiday Parks.Acquisition systems that compound.
Behind our systems is the same loop:
Target. Capture. Follow up. Compound.
Running every day. Learning every week. Compounding every month.
For a holiday park, that means a consistent flow of genuine holiday home sales enquiries.
For an independent builders merchant, it means a steady stream of new trade account requests.
When our systems run, new customers arrive.
Our Services
Meta Advertising
We create high converting Meta campaigns designed to generate consistent, qualified enquiries. Our targeting, creative testing, and optimisation processes help you reach the right audience at the right time.
Web Design
We build fully responsive websites and landing pages that work seamlessly on any device. Our focus is clarity, performance, and user experience, ensuring your business stands out and converts visitors into enquiries.
Conversion Rate Optimisation
We improve the performance of every step in your funnel. From messaging and layout to offer structure, we refine your pages and pathways to increase conversions and improve the efficiency of your marketing spend.
Marketing Strategies
We develop clear, results-focused marketing strategies built around your commercial goals. Every plan is designed to drive growth, improve efficiency, and ensure your marketing investment delivers a measurable return.
Latest Posts
How independent merchants are systematically growing their trade account ledger.
Most builders merchant marketing focuses on brand awareness. This is about the only number that matters: approved trade accounts that place repeat orders. See how targeted advertising to tradespeople in your delivery radius turns applications into ledger growth.
See how it works
Lead Generation for Builders Merchants
You already know your trade ledger is the lifeblood of your business. The question is how to fill it faster. This page covers various lead generation methods available to independent builders merchants: what each one costs, what it delivers, and which ones are worth your time in 2026.
See which methods actually work
How we generated over £350,000 worth of sales for Little Lakes.
In 2024, Little Lakes Holiday Park partnered with Zen Marketing to transform their holiday home sales strategy. Through precisely targeted Facebook and Instagram campaigns, supported by optimized landing pages and automated inquiry tracking, we generated over £350,000 in sales—delivering a remarkable 20x return on investment. This case study details the strategies, tools, and insights that turned a clear vision into measurable results, showcasing the potential of tailored marketing for holiday parks across the UK.
How we generated £1.4m of holiday home sales revenue for a Holiday Park in Wales
Introduction At Zen Marketing, we specialise in driving exceptional results for holiday parks. In this case study we'll break down how we helped a Welsh holiday park achieve £1.4 million in sales through targeted digital marketing. Background: We began working with...
How Businesses Can Leverage Digital Marketing in 2019
This article will explain how marketing has changed dramatically over recent years and how companies can leverage and use the latest marketing methods to take their business to the next level. Authors Alan Foster With over 40 years experience of running marketing...
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