Customer acquisition for UK builders merchants and holiday parks.
We build and run specialist systems that acquire new trade customers for builders merchants and generate home sales for holiday parks.Acquisition systems that compound.
Behind our systems is the same loop:
Target. Capture. Convert.
Running every day. Learning every week. Compounding every month.
A consistent flow of genuine holiday home sales enquiries, ready for your sales team to call.
A steady stream of new trade customers, applying for accounts and ready to spend.
When our systems run, new customers arrive.
The results behind our systems:
Hidden Valley
Holiday Home Sales · Wales
£1.4M
In holiday home sales delivered
5 yrs
Partnership length
Holiday Home Sales System
A five-year partnership delivering consistent enquiries for Hidden Valley, contributing to the park's strongest holiday home sales period on record.
Read the full case study →Cleveland Timber
Middlesbrough · Teesside
99
Trade applications in Month 1
23x
Increase vs baseline
Trade Account Engine
Adam Love and the Cleveland team received 99 trade account applications and opened 46 accounts in the first 30 days of the campaign.
Read the full case study →Everything required to turn attention into customers:
01
Target
Demand Generation
Facebook and Instagram campaigns shaped around the people most likely to become trade account customers or holiday home buyers.
02
Capture
Conversion Infrastructure
A dedicated landing page built around your business, your story, and your offer. Not a template.. built to convert the traffic each campaign sends.
03
Follow up
Lead Capture & Routing
Every enquiry hits your dashboard the moment it lands, routed to the right person on your team.. no missed leads, no messy handover, no delay.
04
Compound
Compounding Performance
Every campaign teaches the next. Winning creative, audience signals, and conversion data compound month over month.. so the system runs better than it did last quarter.
Four pillars. One compounding system.
Book a Strategy Call:
We'll get to know your goals first, then map the marketing approach that fits you best.
Latest Posts.
How independent merchants are systematically growing their trade account ledger.
Most builders merchant marketing focuses on brand awareness. This is about the only number that matters: approved trade accounts that place repeat orders. See how targeted advertising to tradespeople in your delivery radius turns applications into ledger growth.
See how it works
Lead Generation for Builders Merchants
You already know your trade ledger is the lifeblood of your business. The question is how to fill it faster. This page covers various lead generation methods available to independent builders merchants: what each one costs, what it delivers, and which ones are worth your time in 2026.
See which methods actually work
How we generated over £350,000 worth of sales for Little Lakes.
In 2024, Little Lakes Holiday Park partnered with Zen Marketing to transform their holiday home sales strategy. Through precisely targeted Facebook and Instagram campaigns, supported by optimized landing pages and automated inquiry tracking, we generated over £350,000 in sales—delivering a remarkable 20x return on investment. This case study details the strategies, tools, and insights that turned a clear vision into measurable results, showcasing the potential of tailored marketing for holiday parks across the UK.
How we generated £1.4m of holiday home sales revenue for a Holiday Park in Wales
Introduction At Zen Marketing, we specialise in driving exceptional results for holiday parks. In this case study we'll break down how we helped a Welsh holiday park achieve £1.4 million in sales through targeted digital marketing. Background: We began working with...
How Businesses Can Leverage Digital Marketing in 2019
This article will explain how marketing has changed dramatically over recent years and how companies can leverage and use the latest marketing methods to take their business to the next level. Authors Alan Foster With over 40 years experience of running marketing...
All Rights Reserved | Established 2014