Builders Merchants: Grow Your Trade Accounts 24/7
Install a digital system that targets local tradespeople and delivers ready-to-approve applications to your credit team, ensuring ledger growth is never left to chance.
Trusted by Independent Merchants across the UK
Trade customers are the profit lifeblood of your merchant.
For most merchants, approved trade accounts drive the majority of their revenue, they buy regularly and add predictable monthly profit to your bottom line which is especially important during uncertain times in the UK.
The merchants who consistently win reliable, trade customers will be the ones who protect cash flow and keep their business growing.
1. Target
We deploy our predetermined trade audiences and Meta ad system to reach active local tradespeople ready to open accounts.
2. Capture
Tradespeople recieve the ad and submit a Trade Account application through your fully optimised, high-converting landing page.
3. Alert
Applications are automatically filtered and added to your dashboard with instant alerts to your team.
4. Check
Your Credit Control Team reviews each application and approves or declines based on your internal criteria.
5. Activate
Approved accounts receive onboarding details and begin placing their first orders with your branch.
6. Measure
We track trade account volume, monthly revenue to show clear, compounding growth month on month adding to your bottom line.
How the System works:
Think of our system as a Digital Sales Rep
The Trade Account Engine is a complete acquisition system that runs quietly in the background, filling your CRM with new applications from Tradespeople.
It performs the heavy lifting of business development so your team doesn’t have to.
Why Zen?
We are merchant specialists with the data to prove it.
10+ Years
Working with
Builders Merchants
£30m+
Revenue generated via
Social Ads
£500k+
Ad Spend managed across various social networks (we know what converts)
Data Advantage
We hold audience data that allows us to directly target active tradespeople.
Trade Account Engine Results:
Want to see your numbers?
During your strategy call, we will calculate a custom profit forecast based on your merchant's specific margins and unique metrics.
Trade Account Engine Results:
Common Questions
Which social media platforms will be included in the campaign?
We will use Facebook and Instagram, after running campaigns for years we've consistently generated the best results using these platforms.
Do I have to sign a contract?
No, there are no lengthy contracts to sign. Our campaigns are run on a monthly basis.
How are the enquiries recorded?
You will have access to an online spreadsheet that records every enquiry including name, phone number, email and any specific requirements.
Why use Zen Marketing Solutions?
Because we have a proven track record of producing results for builders merchants in the UK for over ten years.
Who will I be dealing with?
You will always work with one of the directors at Zen who all have a deep understanding of the Builders Merchant industry.
What is the cost of a campaign?
We have set prices which we'll discuss within our initial call or zoom meeting.
Our mission is to provide an excellent return on your marketing investment.
Do I have to give credit to anyone who applies?
Absolutely not. You are the bank. We bring you the applications; you run your standard credit checks. You only approve the ones that meet your risk criteria.
Start Generating New Trade Accounts on Autopilot
Book your free Strategy Call below and see exactly what your merchant could earn with the Trade Account Engine.
During the call, we will build your Custom Profit Forecast and reveal your merchant’s specific ROI potential, so you know the financial upside before the system even switches on.
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