Real Results From High Performance Acquisition Systems
We start with clarity — understanding your goals, your market, and the customers you want to reach. From there, we build and optimise acquisition systems that deliver predictable enquiries and measurable ROI.
Scroll down to see the results this approach creates in the real world.
Stamco Building Supplies Superstore Launch: 155 New Trade Account Applications
The Goal:
A major building supplies company wanted strong trade momentum for their new East Sussex superstore, aiming to secure a small base of new trade accounts before opening.
Our Approach:
We built a targeted acquisition campaign focused on local tradespeople, combining:
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Precision Facebook and Instagram targeting
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Messaging built around trade account benefits
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A streamlined landing page optimised for conversions
The Results:
We delivered 155 trade account applications, giving the branch a strong launch-day pipeline and over £500,000 in long-term revenue potential based on average trade account value and retention.
Why It Matters
This shows what a structured acquisition system can deliver: rapid trade account growth, predictable demand, and a proven model for future branch openings.
Hidden Valley Holiday Park: £1.4 Million in Sales in 2024
Hidden Valley Holiday Park, nestled in the scenic landscapes of Wales, offers a tranquil retreat with its charming holiday homes. Despite its natural allure, the park faced challenges in generating sufficient holiday home inquiries and sales. To address this, a comprehensive digital marketing strategy was implemented, leading to remarkable results.
Our Approach:
Market Analysis: An in-depth analysis identified the target audience's demographics and preferences, enabling the creation of tailored marketing messages.
Digital Advertising: Leveraging platforms like Facebook and Instagram, targeted ad campaigns were designed to reach potential buyers effectively.
Engaging Content: High-quality visuals and compelling narratives showcased the unique features of Hidden Valley's holiday homes, enhancing their appeal.
Optimized Landing Pages: User-friendly landing pages were developed to facilitate seamless navigation and encourage inquiries.
Continuous Optimization: Regular monitoring and adjustments ensured the campaigns remained effective and responsive to audience behavior.
Outcome:
The campaign generated over 500 enquiries through the optimized landing page, resulting in the sale of more than 20 holiday homes. These sales have amounted to over £1.4 million in revenue, showcasing the impact of the tailored strategy.
Director, Hidden Valley Caravan Park says:
“We hadn’t used a marketing agency for a long time so didn’t know what to expect, but the first campaign far exceeded our expectations.
Every campaign has generated a huge number of quality enquiries, enabling us to sell our stock every time Elliott & Alan run a campaign. We are absolutely delighted with the service”.
A Big Boost in Business For a Retail Outlet.
Trade Paints have 5 branches in the South East selling paints and related products to the trade and home owners. The company wanted more cash account customers but weren’t sure of the best way of getting them.
After researching the market we suggested a social media campaign targeted to both trade and the domestic market. Using the digital tools we have developed, a series of persuasive ads together with a landing page were produced. The adverts were then split tested to find the best performing ad.
With the budget we were given we were able to sign up over 300 new accounts which far exceeded the clients expectations.
Peter May M.D. Trade Paints says: Having never used a marketing agency before, we though we would see what value one could add. We were looking for a local personable firm. It was apparent from our first meeting that Zen fulfilled al our requirements.
A pleasure to work with, full of fresh ideas, our campaign was a success and we would happily work with Zen again.
Little Lakes Holiday Park: £350'000 in Sales in 2024
Little Lakes Holiday Park, nestled in the heart of Worcestershire, is one of the Midlands’ most prestigious holiday parks, offering 250 acres of stunning countryside and woodland. The park wanted to boost holiday home sales and inquiries but needed an effective, results-driven marketing approach.
After analyzing the market, we created a bespoke social media campaign targeting prospective holiday home buyers in the Midlands and beyond. Using tailored Facebook and Instagram ads combined with a high-performing landing page, we delivered a campaign that generated consistent, high-quality inquiries. Each ad was split tested to maximize performance and deliver the best results.
With our expertise, Little Lakes was able to secure £350,000 in holiday home sales, achieving a 20x return on investment—far exceeding their expectations.
A.G., Little Lakes Holiday Park says:
"We hadn’t used a marketing agency before, but the team at Zen Marketing walked us through the entire process. Their campaigns are by far the most effective we’ve ever used, and they make selling our holiday homes so much easier. We wouldn’t hesitate to recommend them."
Helping a building company build for the future
A large building and property maintenance company wanted to advertise boiler services during the summer months to keep their operatives busy.
We suggested using both Facebook and Google ads. A marketing plan was produced which identified monthly activity together with a pipeline showing engagement and sign ups. The pipeline would show the revenue created against the marketing spend.
A budget was agreed. The client was hoping for around 30 sign ups. Over a 3 month period we achieved 208 sign ups, over 30 of which joined the Best Options Plan showing a huge return on their marketing investment.
Andrew Povey of Booker & Best says:
We have been using Zen to create our new website and increase awareness of the services we offer. We identified a shortfall in work for our heating engineers over the summer months when breakdowns are typically low.
Zen recommended our first ever paid for advertising campaign on social media. The campaign was a huge success and proved to be our busiest summer period ever. Following the success of this campaign we have decided to increase our marketing spend and continue to use Zen to help promote our business.
