Search Engine Optimisation
In the digital era, Search Engine Optimization (SEO) is the key to maintaining a successful web presence and attaining steady traffic. The digital landscape has changed dramatically over the past few years but SEO still remains an effective and important marketing strategy as when carried out correctly SEO can improve:
Ranking highly on search engine result pages can significantly increase traffic to your webpage. SEO also focuses of creating relevant title tags and meta descriptions which will show up on the results pages and encourage higher click through rates.
One of the other advantages of ranking in top positions on search engine results is brand awareness as users are more likley to trust a brand when it appears in the first page of a search.
Open your business 24/7
When a business gets organic traffic it’s like it’s open 24/7 meaning that although your office/shop/venue may be closed your customers can still visit your website in order to learn more about your business or even make a purchase.
Beat your competition
If two businesses are in the same industry and selling similar products at similar prices the one that ranks will be more likley to get more leads through their website. If your competitors are doing SEO marketing you must ask yourself why you haven’t invested in such a strategy yet too
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